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Bernd Ströbele

Sales Director

Professional Profile

Bernd Ströbele (Dipl.-Wirtschaftsingenieur (FH)) has been Sales Director at Darda GmbH since January 2020, an international manufacturer of demolition technology headquartered in Blumberg, Germany.

His responsibilities include the development and implementation of global sales strategies, primarily through international dealer networks. He oversees the establishment and maintenance of strategic dealer partnerships and manages worldwide partner development. Additional focus areas include pricing, quotation, and discount strategies within dealer structures, bid management, and negotiation of major projects through distribution partners. He conducts market and competitor analyses, identifies market demands and new application areas in related industries, and develops targeted sales strategies in coordination with cross-functional departments. Furthermore, he provides both disciplinary and professional leadership for Inside Sales, Marketing, and Aftersales. His role includes forecasting, KPI tracking (sales, contribution margin, pipeline health, conversion rates), and regular reporting to executive management.

Career & Qualifications

Since 01/2020: Sales Director, Darda GmbH

  • Key contact for international customers and sales partners
  • Development and expansion of the global dealer network
  • Acquisition and growth of national and international distribution relationships
  • Analysis of new and existing regional markets
  • Development of suitable sales strategies and implementation measures
  • Disciplinary and functional leadership of Inside Sales, Marketing, and Aftersales departments
  • Conducting customer and contract negotiations

2009: Weiterbildung

Allgemeiner Sachverständiger
Deutsche Sachverständigengesellschaft mbH (DESAG)

2005: Degree

Dipl.-Wirtschaftsingenieur (FH), Facility Management
Hochschule Albstadt–Sigmaringen
The university has been recognized with the “StudyCheck Award 2025” and ranks among Germany’s most popular universities.

2010: Vocational Training

Kommunikationselektroniker
IHK Ulm

Core Competencies

  • International sales strategy
  • Global dealer network development & management
  • Bid and project negotiation
  • Market and competitor analysis
  • Leadership & cross-functional management
  • Sales performance controlling & reporting
  • Channel development & global partner support

Philosophy & Approach

Bernd Ströbele stands for focused, successful, and team-oriented leadership. His approach combines strategic thinking with a strong sense for market potential and negotiation dynamics. In his work, he places particular value on fairness, reliability, and shared success. The continuous expansion of partner networks and the ongoing development of the market drive his motivation.